"Search Engine Optimization, SEO
Marketing Services and Solutions"

Strategies for Search Engine Optimization



What To Expect From SEO

October 10, 2008 at 9:06 am

What You Should Expect From SEOWith all of the variables that can affect a website and impact search engine rankings, organic search engine optimization has inherent benchmarks used to determine how and what type of sites rank higher with SEO.

What Should You Expect from SEO, by SEO Design Solutions.

Optimization is about using best practices that coincide with site structure, internal /external linking and aspects of coding that streamline a websites performance. It is the collective / aggregate sum of the fine-tuning performed that produce the results that catapult pages into multiple top10 positions. Read Full Article »

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By Jeffrey Smith | Posted in SEO Services | Comments (1)

Why Just Build a Link When You Can Build Deep Links?

October 8, 2008 at 8:56 am

Deep Links and Deep LinkingFor those unfamiliar with deep links and deep linking, from the standpoint of link building the inbound links (links from other sites) are considered deep links when the anchor text (the text in the link) are directed at a page other than your homepage.
Why Just Build a Link When You Can Deep Link? by SEO Design Solutions.

Sites with a high ratio of deep links have a tendency to rank extremely well, since the content on each page is given more dynamic link weight to funnel throughout the website. Read Full Article »

By Jeffrey Smith | Posted in Link Building | Comments (4)

Is Your Search Engine Optimization Present Tense SEO?

October 7, 2008 at 8:54 am

Old School vs. Present Tense SEOAn interesting take on SEO was presented to me yesterday from one of our sales agents which made me aware that most SEO companies are still using methods and tactics hailing from a dated algorithm.
Old School SEO vs. Present Tense SEO
Examples such as a monthly maintenance fee (to ensure your rankings won’t slip vs. targeting more related keywords), retooling old pages and the same old methods that worked in 1995 when search engines were younger and less savvy no longer carry the same weight they once had.

Now, with an optimized content management system that can be refined, SEO plug ins and open source code added or developed to do everything from reducing duplicate content, creating relevance through theming and siloing information, sculpt page rank and hundreds of SEO tactics that had to be applied the old fashion way (page by page) are now available as add-ons. Read Full Article »

By Jeffrey Smith | Posted in Seo Consulting | Comments (3)

Developing Internal Links and Authority With SEO

October 5, 2008 at 9:08 am

Internal Links Create AuthorityInstead of trying to make a one size fits all argument out of SEO, understand that rankings are a by product of multiple factors unified for a common goal.
Developing Authority and Internal Links, by SEO Design Solutions.

SEO should never be an afterthought, but rather a means to produce a specific attainable goal for generating and measuring traffic to your content which can be monetized through sales, lead generation or advertising/visibility for your brand. Read Full Article »

By Jeffrey Smith | Posted in SEO | Comments (2)

What Does it Take to Create Amazing SEO Results?

October 2, 2008 at 8:51 am

Create Amazing SEO ResultsAlthough the definition of amazing is unique to each individual, we know that getting quality traffic from SEO results is half the battle, yet once consumers reach your site, that traffic still must convert.
What Does it Take to Create Amazing SEO Results?, by SEO Design Solutions.
Search engines deliver pre-qualified traffic based on the premise that anxious consumers are already searching for products and services. However, depending on their needs and objectives, the urgency of the situation and the appeal/solution presented from your pages, each facet must create the perfect synergy to yield a successful return on investment. Read Full Article »

By Jeffrey Smith | Posted in Small Business Marketing | Comments (3)

WordPress SEO Recap (SEO Themes, Tips and Techniques)

September 30, 2008 at 8:09 am

WordPress SEO Themes and TipsWordPress is an amazing tool for SEO when configured properly and with the open source code, there is hardly a shortage of plugins or themes to go around.
The WordPress SEO Recap, Themes, Tips and More by SEO Design Solutions.
However, using WordPress out of the box does not yield the same results as propping up the hood and making some adjustments to your configurations and settings to fine-tune and dial in the distinct features and benefits it has to offer. Read Full Article »

By Jeffrey Smith | Posted in WordPress SEO | Comments (0)

Google Toolbar Page Rank Update September 2008

September 27, 2008 at 3:00 pm

Google Page Rank Update September 2008Well, it’s that time of the year again, it seems that Google has updated their toolbar page rank once again.
Google Toolbar Page Rank Update September 2008
With over 8 billion websites in their index, the mass amounts of computing power to consolidate this task is nothing less than immense. One thing I have noticed however is, pages are flowing page rank to internal pages much faster than typical time lines. Read Full Article »

By Jeffrey Smith | Posted in Search Engine Optimization, Uncategorized | Comments (5)

The Quality of SEO Matters

September 26, 2008 at 8:38 am

The quality of SEO matters now more than ever. With constant revisions to dated algorithms, search engines are savvier than ever in discovering sites that lack the proper quality to rank competitively.

In the not so distant past, obsession with the home page, tons of off-topic links bullied their way past search engine algorithms, now, those days are drawing to a close.

Search engines, like people have become fussy readers with a preference of what they consider as a top caliber website that offers educational or beneficial information based on co-citation and engagement.

No amount of SEO is going to pull the wool over the eyes of advanced artificial intelligence like search engine algorithms that look at link clusters (the time stamp and proximity or link velocity of inbound links), search volume click-through data as well as the quality of the sites referencing your own. To be clear and direct, quality is the cornerstone of a successful online presence.

We have known all along that relevant content strategically organized in a way that fundamentally supports information retrieval such as (theming and siloing), has strong internal links and has persuasive and compelling content and usability was the objective.

It appears that with the penalty of de-indexing (rather your site falling out of favor with search engine spiders) that websites that lack quality are ignored (until they are endorsed by their own authority or the authority of other relevant websites). Read Full Article »

By Jeffrey Smith | Posted in SEO | Comments (0)

Keyword Exercises for SEO

September 25, 2008 at 9:09 am

Keyword Exercises to Increase Keyword PerformanceDon’t be fooled by people trying to tell you that tracking SEO metrics based on keywords and keyword performance is obsolete.
Keyword Exercise to Increase SEO Performance, by SEO Design Solutions.
Keywords and the traffic they produce are alive and well and depending on the position (above the fold or below the fold) and the percentage of traffic they receive is tangible to assess conversion and performance benchmarks.

Over 80% of consumers hot on the trail of a product or service have a higher propensity of clicking the top 3 search results when presented with the top 10 websites for their query. If a user has to scroll below the fold the click through numbers taper down to the remaining percentages. Read Full Article »

By Jeffrey Smith | Posted in How To Reference Material | Comments (2)

SEO, Is It All About Links? Not Anymore

September 23, 2008 at 8:08 am

SEO Benchmarks are EvolvingWith so many new algorithms being adjusted, modified or replaced altogether, between the cached version of the SERPs (search engine result pages) and the actual index there are obvious discrepancies
leaving their mark on the web.
Are Links Losing Favor on the Web?

The New Search Engine Moderator - Indexing and De-indexing

Before you can rank competitively, achieving the proper balance between your on page SEO (the factors you control) and your off page SEO (who links to you and how their site fares) need to exist.

Granted the metric that relies on links to determine relevance is waning and being replaced by other known performance indicators such as user engagement, time spent on each page, the depth of the visit, as well as traffic volume are all up as the new measuring stick for website / search engine performance. Read Full Article »

By Jeffrey Smith | Posted in SEO | Comments (4)